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CompanyAzrieli
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RoleDesign lead
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ServicesUser experience, Visual design
Azrieli group as the biggest real estate company in Israel needed to renew their investors website along with presenting all theis activities and properties
Discovery
Understanding the brand and it’s vision through the group’s stakeholders was the most effective way to dive into the project and get to know some really passionate and eye-leveled people.
Navigation
The simplest way is the best way. Realizing the project’s task was to proudly introduce the group, present their activities and properties and approach investors led to a minimalistic navigation that answered the 3 tasks and added a touch of simplicity.
Welcoming investors
and tanents
The home page, along with a powerful video and copy gave a glint of what we’ve decided that’s important for first view - the company's heritage, it’s properties and stock value.
Finding a Property
Using iconography inspired by the brand’s logo, helped to have a clear differentiation between the company’s activities. The website design was intended to be very simple giving the stage to the properties photos. Laying down properties icons on a map gave users a better experience of finding the right property and contacting it’s representatives.
inspired by the company’s logo
Made for investors
Different investors find different information as relevant. Creating an overview page with content highlights, and up to date information should make it easier for them. An easy to scan layout was created in order to situate all quarterly documentation along the years and submit to future conference calls.
Where to next?
